Tuesday, March 26, 2013

Tesco #FindTheEggs game in Google Streetview

This is a special Easter campaign from Tesco, where you have to find Easter Eggs in Google Streetview to win chocolate.

See the site here.

You set your location, then navigate the streets to try to find eggs.  When you have found 3 you win a voucher for a free chocolate at a Tesco store.  .

The clever part for Tesco is that you need to Like the game to see the radar view - which makes it easier for you to find the 3rd egg.

I won a 'MaltEaster' Bunny:

Then you need to give them your email address to get the coupon.

So it was really just a data capture activity all along...

At time of writing they still have 343,000 prizes remaining.

Doritos use Vine for Name That Tune

Possibly the most perfect use of Vine yet, and cleverly using the Mariachi band from their current campaign.

Especially as they're changing the tune regularly:

& another:

Friday, March 22, 2013

Gumtree - "Success!"

Good ads from Gumtree demonstrating the benefits of their services in connecting people.

A 30" ad to demonstrate buying & selling

A 10" ad to demonstrate recruitment

Nicely done!

VW beat fast forwarding with 'slow' TV ad

Clever stunt - especially since they used it in programmes that attracted a high percentage of non-live viewers.

More at PSFK

Wednesday, March 20, 2013

Personalising whiskey with Evrything

This is a nice use of the technology Evrything by Diageo in Brazil.

They wanted to let sons give their dads a personalised bottle of whiskey on Father's Day, so they personlised bottles with a QR code, then let the people who bought them assign a unique film to the bottle.

It's a fun idea, and probably easily transferable to lots of other campaigns.

More here

Monday, March 18, 2013

Why you need a mobile-accessible site

Before and after pics of the page you visit to book your UK practical driving test appointment, when accessed from a mobile device.

So much easier!

Apparently 23% of test bookings now come from mobile devices.

Friday, March 15, 2013

Pringles - Fan Vs. Flavour

A great campaign for Pringles from my colleagues at glue Isobar - over several weeks 'Fan' takes on the 'Flavours' -

It looks like they had lots of fun making the films, including...

Sour Cream & Onion

Roast Chicken & Herb

Nicely capitalising on the success of Man vs. Food, surely one of the most influential TV shows of recent times!

'No real food produce was wasted in the making of these videos'

See more here on the Facebook page

Wednesday, March 13, 2013

BandPage - Selling experiences to Super Fans

One of the reasons for the success of a lot of music projects on Kickstarter is that the most committed fans really love their favourite bands and are willing to pay more to be closer to the band and the experience.

Musicians have traditionally tried to keep it all fair, and charge all fans the same amount for gigs and so on (maybe even charging fan club members less for tickets) but Kickstarter shows that if you offer special experiences (band plays at your house for £2,000 or whatever) there are people who will pay.

Now BandPage has been set up as a site that sells these experiences, away from the mechanism of doing a full Kickstarter project.

Opening offers include a 30 minute guitar lesson from Zakk Wylde (on Skype) for $2,500, watch the band Stars from the side of the stage for $100, and a pre-show listening party with the band Issues for $30 (concert ticket not included).

The rather bizarre offer in the video above, Nataly Dawn delivering cookies to your door (if you're near her tour) and singing for you, for $150, has sold out.

A fun idea, and I'm sure it will grow.

Update - and for an indication of how much some fans are willing to pay for things, this Kickstarter to fund a Veronica Mars film hit $1m after just 4 hours, and someone has pledged $10,000, to have a speaking role in the film

Friday, March 08, 2013

Media 101

What's wrong with this chart, taken from a recent presentation on Slideshare?

I love how the final number is actually equal to more than the sum of the three, how the Twitter and 'blogs' numbers are rounded/approximate and the Instagram one isn't (& of course how it assumes that there is no duplication between reach of the three).
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