Love this - on a day when so many unimaginative people were making jokes about Zayn Malik joining Top Gear (& Jeremy Clarkson joining One Direction), Lidl tweeted this.
#Awkward - looks like we'll just have to knock a 1/5 off too. #AlwaysInOurHeartsZaynMalik #ByeZayn pic.twitter.com/pModTQMow7
— Lidl UK (@LidlUK) March 25, 2015
Genuinely funny, and if you read the small print they're actually going to do it - they are agile enough to be able to have a marketing idea and then change the price of an item in-store across all their branches.
(& lets people know that you can get Easter Eggs in Lidl for 99p)