Monday, March 26, 2018

HQ Trivia x Nike

HQ Trivia was possibly the only real breakthrough app of last year.  It's a live quiz show, running for 15 minutes twice a day, with 12 multiple choice questions to answer.  I feature it a lot in presentations, because it's a great example of digital media creating shared experiences, rather than one-to-one or long tail ones.

I've been waiting for them to take ads, but what they seem to be doing instead is doing special sponsored games.  The first of these, with Nike, runs today:

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